Connections #010 - Pure Networking
One of the themes that has emerged from conversations with my guests over the past few weeks has been about how Social Networks offer marketers the opportunity of engaging with consumers in a way that is not intrusive, but relevant - sometimes even welcome.
Ian Lyons is Business Development Director at pureprofile - a permission-based marketing company that has built their own network of 300,000 Australian subscribers, each of which has supplied comprehensive information about themselves and ’opted-in’ to receive marketing messages that appeal to their interests & lifestyle.
Last week, on Wednesday 6th November, pureprofile hosted a very successful Networking Event, with guests from our combined network of Sydney contacts. (SEE PICTURES OF THE EVENT)
In this Episode, Ian discusses emerging trends in the marketplace, as smart clients begin to realise the power of communicating with consumers on their own terms. The result is an increasingly meaningful, One-to-One relationship between marketer & consumer - and an interesting social phenomenon to observe in evolution.
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Thank you
Stan Relihan
Expert Executive Search: www.expertsearch.com.au
November 14th, 2007 at 2:02 am
Hi Stan and Ian,
Pureprofile is a refreshing conceptual display of customers and Marketers ability to connect on-line. It sure beats the heavy handed sales approach. A direct approach which enables the customer to select and work with the companies they choose to be associated with. A pull marketing strategy instead of a push. Great.
November 14th, 2007 at 11:32 pm
Great Podcast Gents.
Ian, nice quote on life being too short to separate work and social lives.
Keep em coming :)
November 17th, 2007 at 12:45 pm
Very interesting show! Interesting to learn about new marketing strategies. Enjoyed seeing the photos of everyone too. Looks like a fun event.
Keep up the enjoyable podcasts.
November 19th, 2007 at 1:15 pm
Another interesting discussion Stan.
What Ian discusses is one step beyond what Yahoo! and Google already do with more passive user profiling. However, from a personal perspective I hate to be “marketed at”, I always want the (illusion?) of being in control of how I research my purchasing. If only I could opt in to ONLY the ads I want, rather than be bombarded with irrelevant ad noise from all other channels - perhaps when proximity marketing like bluetooth id recognition take off this will start to happen in ambient media, and the likes of Facebook is rapidly opening people up and sharing their personal details. After all, who really minds seeing relevant ads on Gmail or Yahoo!7 mail these days?
April 20th, 2008 at 11:09 am
Hi…Man i just love your blog, keep the cool posts about Connections #010 - Pure Networking comin..holy Saturday .