Connections #044 - Harnessing the Power of Email Marketing
Simms Jenkins is the founder & CEO of of BrightWave Marketing, an award-winning permission-based marketing company in Atlanta, Georgia.
Email Marketing delivers a $46 ROI on very dollar invested - but done properly, it’s not quite as easy as it seems.
In this interview, Simms discusses some of the benefits, pitfalls and myths involved - all of which are covered in his book, ‘The Truth About Email Marketing’.
This is a useful handbook for anyone that wants to learn about making effective use of email marketing - either for the first time, or as part of an existing campaign.
Web Links:
The Truth About Email Marketing - Buy the book
Brightwave Marketing - Company web site
EmailStatCenter.com - Email Metrics Portal
LinkedIn find Simms Jenkins on LinkedIn
LinkedIn Group - network & interact with other Email Marketers
Facebook - find Simms Jenkins on Facebook
Facebook Group - network & interact with other Email Marketers
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Thank you
Stan Relihan
Expert Executive Search: www.expertsearch.com.au
November 16th, 2008 at 2:36 am
See, I knew he’d be a great find. Good job Stan and Simms. I have the book. Great info. I recommend it. …along with mine. :)
Keep up the great interviews.
November 18th, 2008 at 12:17 pm
A great segment on some of the the do’s and don’t’s of email marketing…refreshing to hear someone who actually knows what he’s talking about in this space!
Good choice Stan
November 24th, 2008 at 11:43 pm
Hi Stan and Simms,
Interesting points regarding email marketing.
February 12th, 2009 at 1:10 pm
Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to my website ZestforMarketing
March 2nd, 2009 at 11:55 am
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.