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Archive for November, 2008

Connections #044 – Harnessing the Power of Email Marketing

Saturday, November 15th, 2008

Simms Jenkins is the founder & CEO of of BrightWave Marketing, an award-winning permission-based marketing company in Atlanta, Georgia. Email Marketing delivers a $46 ROI on very dollar invested – but done properly, it’s not quite as easy as it seems. In this interview, Simms discusses some of the benefits, pitfalls and myths involved – [...]